How To Get More Traffic On Your Website

The HubPages experiment continues. Check out some of my best Hubpages Hubs here.

I hate to say it, but I’ve been sucked in by the whole HubPages concept. For those of you who are not familiar with HubPages, it is an article directory that allows anyone to author webpages using a web-based template. It’s closest competitor is Squidoo, although I find Squidoo a chore, and HubPages a little too much fun.

What makes HubPages so addicting for a professional writer is that the interface is remarkably simple to use and the output generated in the form of a published “Hub” or webpage is attractive and compelling. Additionally, I have yet to have the interface crash on me and cause me to lose any work, which means that I feel comfortable typing directly into the web forms instead of being compelled to type into a text editor like Notepad++ or Word and the copy and paste the results. This makes writing Hubs much faster than on less “trustworthy” platforms.

Still, to reach the full potential of HubPages, one needs to generate more traffic on their webpages or Hubs. There are two ways to go about this within the context of the HubPages system.

The first method to attract more Internet traffic to your website hubs is to get a higher HubRank or Author Score on hubpages. This provides two main benefits. One benefit is that once a writer has a HubRanking over 75, their backlinks have the HubPages nofollow tag removed which means that the links from HubPages actually pass their “link juice” on to the site they link to.

The other important benefit is that HubPages displays “other” articles or hubs to its visitors whether they are Hubbers (hub authors) or just regular internet users directed to HubPages via a search engine. Needless to say, appearing more often in these lists of articles increases the odds of people clicking on your links and visiting your own hubs. Ideally, that visit leads them to read more of your stuff, and eventually bookmark, share, or become a fan of your websites.

Today, when I logged on to HubPages I had an author score of 93. Since one component of any HubRank is “random,” according to HubPages documentation, there is no way of knowing how much of that score is “real” versus how much might be a pumped up random number. However, a 93 is pretty good either way.

Unfortunately, there are many Hubbers with scores of 98,99, and yes even the top score of 100.

How To Get HubRank 100

Getting all the way to a HubRank of 100 takes full participation in the HubPages community. Fortunately, that is pretty easy to achieve, even if you only want to “fake it.”

Commenting on other Hubs, making a few posts in the Forums, and publishing a new hub every now and then is sufficient to qualify as “full participation.” The only thing left to do is have enough traffic, fans, or commenters to get the rest of the algorithm up to the top.

Assuming one is writing quality content for publishing hubs, and that one is not interested in pandering to the lowest common denominator by writing dozens of hubs about hot actresses or pretending to be a hot housewife writing about her underwear, then the only two possibilities for driving increased traffic to the webpages for the sake of increasing the author score are a) building more links to hubs, or b) writing more hubs.

Since the point of my experiment with HubPages is to generate links OUT to my stuff, taking the effort to do anything more than the most basic backlinking to Hubs seems counter-intuitive. Therefore, the solution for most writers looking to earn money writing online is to produce more hubs.

Like I said, generating new hubs can be a quick process for an experienced writer. Assuming that a topic is in mind and the author is already a sufficient subject expert to write on the subject, it is entirely possible to write quality Hubs in 20 minutes or less.

In the past I have attempted to writer 30 Hubs in 30 Hours. However, this schedule leaves no room for error. Since I am unwilling to take any precious time off in order to ensure success, I looked for a new idea that would fulfil the objective of publishing a lot of hubs fast but have some more flexibility.

The result?

The Turbo Lightning HubChallenge!

Publishing 100 Hubs in 10 Days. The additional hubs will generate their own traffic and as a bonus compliment the traffic already being driven to my websites via HubPages.

To go all out, I have decided to sell-out this time, as well. I’ll be writing hubs on the most common “high traffic” or “high search volume” topics. After all, it isn’t like I’m building a whole website to compete for a single high CPC keyword with massive competition. If it turns out that the Hub works at drawing traffic, I’ll have an insiders look at what works for that search term.

If not, the hubs will still draw the eyeballs of visitors already floating around the HubPages community who happen to see a Hub about the best new free techniques for whitening teeth, looking younger, losing weight, and getting government grants for plastic surgery for hot housewives. (Oh, yeah. Now THAT is keyword stuffing!)

Will it work?

Find out. Grab the Make Money Writing Online Feed so you don’t miss a thing.

How To Know If Google Certified Ad Networks Ads Are Appearing On Your Website

blocked-ad-google-certified-ad-network-3rd-party-graphic Not long ago, Google introduced the concept of certified third-party ad networks to the AdSense program. These advertisers are approved by Google and then permitted to display their ads on websites within the Google advertising network. AdSense publishers were understandably concerned that these certified networks might not generate as good of ads or as high of click through rate as the Google Ad Network.

On one forum, many webmasters were discussing blocking all Google Certified Ad Networks from running ads on their websites. Some publishers went so far as to say that they had seen their AdSense revenue drop after the third-party ads were first allowed. Some of these same website owners and blog publishers claimed that after blocking the certified ad networks that their AdSense revenue increased back to previous levels.

At this point, one of Google’s unofficial spokesman appeared on the forum and said that whatever they were seeing, it wasn’t likely related to the third-party ads because Google was rolling them out "very slowly" and that it was likely that no certified ad network advertisers were displaying any ad results on their websites yet.

Since Google AdSense is one of the easiest ways to earn money writing online, this is a very important issue for those of use who write our own websites to generate ongoing passive income for the long-term.

Is It Google or Is It Google Certified Ad Network Advertising?

Finding out who the owner of an AdSense ad is, is never easy. It takes a bunch of finesse and a little determination to figure it out. This is because clicking on your own ads to see where they go is a violation of Google AdSense Terms and Conditions, and it is one they take very seriously. Getting banned from AdSense for life is a common penalty for clicking your own ads.

However, there is a way to tell if some ads are third-party ads instead of official Google ads using Firefox and the NoScript Plug-in.

Set the No-Script Plug-in to allow all Google and Doubleclick domains to run Javascript on your website. If you use an ad blocking plug-in like AdBlock Plus you’ll have to allow them in its settings too. Do not allow any of the third-party domains.

Now, whenever you load your own site, whether to check on things or update content, if you see an ad, then it is a Google AdWords advertising network ad. If you see a blocked symbol instead, then you know it is a third party ad. It is a crude but effective way to determine whose AdSense ad it is.

google-certified-ad-network-displayed-graphicLooks like I got an ad from 2mdn.net… 

Hover your mouse of the stylized-f with a circle and the tool tip that appears will say where that blocked Javascript or blocked ad is from. Then, you have concrete proof that Google Certified Ad Networks are displaying ads on your websites. If your AdSense earnings have fallen at that point, you can reasonably suspect that your website is not benefitting from the additional advertiser competition that Google has been touting as the primary benefit for allowing third-party ads on your website.

Get thee to your Google AdSense manager and block those ads. Whether you block all of the third-party ad networks or just the ones that seem to be appearing and lowering your AdSense earnings is a judgment call.

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Google Certified Ad Networks Who Are They?

google-certified-ad-networks-questions-graphicGoogle has allowed certain third-party advertising networks called, very benevolently, “Google Certified Ad Networks” to the Google AdSense program. The official party line is that these additional online advertising networks will provide publishers with higher income allowing them to earn more passive income online from the content they publish on websites. The skeptical party line is that nobody sells ads better, or in greater volume, than Google AdWords, and that the 3rd party ad networks have to earn their money by taking a cut of revenue as well, therefore, these new ad networks will only drive down the amount of money webmasters can earn with AdSense advertising on websites.

Who is right?

Unfortunately, that is a pretty tricky question to answer.

Early on in the launch of the third-party ad networks, many webmaster claimed that they saw their revenues and earnings in the form of cost per click or CPC decline. They further claimed that after disabling all of the third-party ad networks that their ad revenue increased back to “normal” levels. That might have been all she wrote, except for at that point one of many unofficial Google spokesmen turned up on that forum and said that the 3rd party networks were being rolled out very slowly and therefore, whatever those guys were seeing was not the result of lower payments from third-party ads. He went on to say that it would be a “mistake” to follow the disabling course of others. Curiously, no other information has been forthcoming sense.

It is difficult to no how much value to give to various forum posts since users are notorious for inflating their importance and income. Reading many user’s posts leaves one with the considered opinion that the author has never published anything other than a handful of token websites in their life, let alone have any sort of ability to provide a valid analysis.

Testing Google Certified Ad Networks Impact On Earnings

Unfortunately, truly testing the impact of Google certified ad networks would require either directly violating Google’s confidentially terms and conditions or violating the rule against having more than one AdSense account. Since AdSense publishers can only enable or disable third-party certified ad networks on a whole account basis, there is no way to turn them off for one set of sites and leave them on for another and then compare the results. To publicly compare results would violate rules against disclosing cost per click and eCPM metrics.

Thus, Google leaves us with no way of knowing whether or not the new 3rd party certified ad networks are good for us publishers or not. Are the Google Certified Ad Networks hurting earnings, or are the new 3rd party ad networks helping earnings? I guess we’ll just have to go ask Mr. Owl.

Who Are Google Certified Ad Networks

The only thing we can see is who the certified third-party ad networks are. If you were expecting to see the names of numerous advertising powerhouses or other well-respected online vendors, you have a surprise coming. Most of the certified ad networks list reads like that starting lineup for the Cleveland Indians at the start of the movie Major League, “I’ve never heard of most of these guys.”

As always, successful AdSense publishing requires diligence on the part of the publisher and webmasters. Monitor your sites and check in periodically to see what ads are showing up. Find out whose ad is on your webpage and add those served by undeserving advertisers to your competitive ad filter where both Google and 3rd party ads will be blocked.

Determining which, if any of the third-party ad networks to block will be much more difficult. For now, monitor your AdSense income and respond to any substantial across the board drop by blocking all 3rd party ad networks immediately.

Remember, this is the holiday season, when AdSense earnings are at their highest. If you are publishing real, legitimate content and honestly building links and authority to your webpages, your AdSense income should be going up through the end of the year, not going down. So, now is the perfect time to over-react. Next year, you can re-evaluate if necessary. And, the good news is that you will have a baseline of data from your “blocked” period to use as a starting point in evaluating whether or not to continue allowing the Google Certified Ad Networks back onto your websites.

List of Google Certified Ad Networks

Here is a list of third-party ad networks as of 11/28/09:

Adchemy
Invite Media
Specific Media
Turn
[X+1]
OwnerIQ, Inc.
Adconion Media Group
Adtegrity.com
AudienceScience Inc.
Dapper Inc.
Dedicated Media
FetchBack
LucidMedia
NetSeer Inc.
QuinStreet, Inc.
ReTargeter
Teracent Corporation
ValueClick, Inc.
Aggregate Knowledge
Atrinsic
Brand.net
BrightRoll
Chitika
Collective Media
CPM Advisors, Inc
DataXu
Efficient Frontier, Inc.
InterCLICK
Media6Degrees
MediaMath
OpinMind
Quantcast Corporation
Rocket Fuel Inc.
Semantic Sugar, Inc.
TellApart
Traffic Marketplace
Triggit
Goodway Group
Ad Marketplace
VivaKi
AppNexus
Epic Advertising
Reply! Inc.
Criteo Europe
Criteo UK

If you have any data to share, or experiences to report, regarding 3rd-party ads on your website, please don’t hesitate to comment or email.

Lightning Hub Challenge 30 Hubs in 30 Hours

lightning-hub-challenge-graphicIf it seems like we’ve been over this ground before, you are not wrong. My aborted attempt at writing 30 Hubpages Hubs in 30 Hours failed at just 15 Hubs in 30 Hours thanks to some very unexpected events. Nonetheless, it was a worthwhile overall experience.

However, over the last couple of weeks, I’ve had a nagging little voice gnawing at the back of my brain about not getting 30 Hubs published in those 30 hours. While no one has called my a failure, nor do I feel like I "failed" per se, it still seems like an uncompleted task, and an uncompleted public task at that.

Furthermore, I like the idea of showing the example of being able to complete a "lot" of writing in a short period of time. The number one reason so many people who want to become professional writers don’t is that they get an idea in their head about how long it takes to create quality writing. While it is true that polishing, editing, and researching a major publication, or even a high visibility piece of copywriting can take a very long time, when it comes to webpages, general articles, and just plain basic writing, there is no reason a simple project has to take on Herculean proportions.

Writing 30 Hubs in 30 Hours

So, on a whim, I decided this morning to re-attempt to publish 30 Hubs in 30 Hours. Of course, there is no guarantee that there won’t be more things that pop up, the truth is that 99% of the time, the ability to achieve the goal exists and what determines whether or not it gets accomplished has nothing to do with "events" and everything to do with determination.

The first Hub is already up, which means I’m already breaking one of my rules for how to publish 30 Hubs in 30 Hours which is to avoid distractions or side-projects. While distractions are a part of life for anyone with ADD-ADHD, this one was a conscience choice. I wanted to get a link up over to there for the readers of this site, so that those who are interested could follow along in real-time. I also wanted to sort of stake a claim to the term Lighting Hub Challenge for this little 30 by 30 endeavor, and I figured the best way to do that was by getting a post up so the spideys could scramble around on it.

Anyway, come check me out at HubPages where I’m writing under the name Hub Llama as a way help with branding, but at the same time keeping a separation between the more hobby-type writings currently up on HubPages and the more professional writings I have under the Arctic Llama banner.

I started at 10:00 am on Tuesday November, 3, so I’ve got until 4:00 P.M. on Wednesday.

Wish me luck.

(P.S. If you are bored graphic designer, or just someone with the graphics talent, whip me up a Lighting Hub Challenge award badge that I can use.)

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Relevant Backlinks vs Unrelated Backlinks – Does It Matter For Improving Google Search Engine Ranking?

related-links-unrelated-links-comparisson-graphic A lot of information floating around the search engine optimization world is either old news. A lot of the so-called accepted wisdom is based on flimsy, or even non-existent, research. And, much of the search ranking conventional wisdom repeated, again, and again, on websites and blogs isn’t actually relevant to the most common scenarios.

So, when a disagreement between colleagues regarding the importance of relevant backlinks versus backlinks from sites that are not relevant arose, we looked around at trusted resources and found that they all said the same thing. In order for links to be worth counting toward a website or page’s Google PageRank or toward its search engine ranking, they had to come from relevant sites. However, we realized that, oftentimes, this bit of information came coupled with SEO strategies and tips that we knew were no longer true; if they were ever true.

Thus, the question remains. Does it matter that a page’s incoming links come from other websites or webpages that are related to the subject matter that they are linking about?

Google Search Ranking Algorithm

To understand why this question matters, and to be able to use the data found in the answer, it is important to have a basic understanding of Google’s search algorithm that ranks those results you see listed on the page after doing a Google search.

The search results page, or more specifically, the order that links are displayed on the search results page is sometimes known by the acronym SERP or Search Engine Ranking Page. The order those links are displayed in can be very important depending upon what is being searched for, and what the goal of the website on the other end of that search link is. Microsoft’s Bing Search Engine’s blog says that in researching how people use search, they found out that people stopped looking in much detail at the results after #5, and in many cases, after looking at just the top 3 results.

In the online advertising world, Internet marketers claim that the #1 position on a Google search can be worth anywhere from three times as much, to ten times as much traffic as the #2 position. They will also tell you that anything below #10 isn’t worth having, since it won’t be on the first page.

Whether any of this is true or not, is irrelevant to out question here. However, what is important is to know that the results that appear on any given SERP are not listed at random, nor are the listed alphabetically, nor by date, or any other non-discriminatory method. Rather, pages are listed in order based on how well they match up with the term entered into the search box on Google’s home page. These terms are known as keywords, even when they are actually a key phrase.

More accurately, the webpages listed high on Google search results pages are ranked based on how well they score on a secret algorithm that Google uses. The intention of that algorithm is to determine which one of all the webpages that match the query is most likely to provide what the searcher wanted to find. The reality is that a very small number of easily manipulated parameters determine the order from top to bottom of every Google search query.

One of the most important of these parameters is how many links point to a given website using the exact words entered into the search. This is by no means the only criteria, but it is very important.

Obviously, this evaluation can be very easily gamed. A determined webmaster or online ad salesman, need only create a million links on a dozen of his own websites to earn the #1 ranking over more legitimate websites.

Fortunately, the raw number of incoming links, or backlinks, is not the way rankings are scored. In fact, since the paper with the original ranking strategy that led to the found of the Google company and its famous search engine, much time and resources have been devoted toward determining which links should not count, which links should count more, which links should count less, and so on.

Thus, our million link creating Internet Marketer will get nowhere with his strategy.

However, the core of every search ranking improvement effort, or SEM engagement is building more links. They just can’t all come from your own websites, or from just two or three websites, or all from the same article.

Theoretically, one of the criteria for determining how much a link should count for is how much the site providing the link is related to the site receiving the link. The idea is that a website about Credit Cards would be more likely to provide "good" links on topics related to credit cards, like banking, loans, credit scores, and credit card reward programs. On the other hand, a website about plumbing would not be a good source to get information about financial topics.

Whether or not this concept is valid is open for debate. However, virtually any SEO consultant or SEM consultant (or whatever else they call themselves) will tell you that Google believes it, and thus related backlinks count for more than unrelated backlinks.

Do Related Links Count More Than Unrelated Links?

It is technically impossible to ever say with 100% certainty that something does or does not count at all in the Google ranking algorithm. However, what can be demonstrated is what features have so little value that they are easily pushed off of what determines the rankings of webpages under real world conditions.

In this case, it seems that whether or not a link comes from a related webpage or website is of so little value that its affect cannot be replicated in the real world! Instead, a host of other factors carry so much more weight that restricting oneself to only related backlinks is foolish.

That is not to say that getting links from spammy or MFA (Made For AdSense) sites is good. These sites can pass some of their negative marks on to your site, especially when they form a large number of your incoming links. However, a link to your home mortgages website from a legitimate site about Mickey Mouse collectibles will end up being worth every bit as much to your website’s PageRank and search engine rankings, that you shouldn’t bother finding related sites. Instead, just collect all the links you can.

Add those incoming links up with your other SEO optimization efforts, and your site’s rank will increase faster. Soon your website could be a high-ranking Google search result.

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Hot Girls and Sexy Pictures Do Better On HubPages

hubpages-profile-picture Am I just that jaded, or am I just that observant?

Recently, I have been experimenting with writing Hubs at HubPages. For those of you who are not familiar with HubPages, it is basically one of those sites where you can write whatever you want and publish it on their website for free. Of course, they don’t pay you either, but that is the price you pay for unmoderated access to their huge, and subsequently, semi-high ranking domain. (Technically, your Hub could be flagged and then taken down if it was truly terrible, but pretty much anything resembling a partial effort at writing something useful or entertaining passes muster.)

Anyway, one of the important things to know is that your links are nofollowed by HubPages unless your writer’s score, or HubRank is above 75. It is actually pretty easy, it seems, to get your score above 75 as long as you write six or seven half-way decent hubs and participate a little bit in the "HubPages community." That is a fancy way of saying you should leave a comment or two on some Hubs every now and then so that you are "active."

This also has the side effect of putting a link to your profile on someone else’s Hubs by way of your comment. Obviously, maximizing the value of this link requires commenting on popular Hubs early so that your comment is near the top where it has a chance of being read, and that the Hub itself is read by enough people so that if a small percentage of them click, that adds up to something worthwhile in the way of visitors to your HubPages profile page.

HubPages, perhaps unintentionally, helps you in this endeavor by showing you some of the top ranking people who publish Hubs, called Hubbers. These people are shown across the screen from time to time as featured authors. Some of them are very prolific and some of them write very good stuff, unfortunately, the two do not always coincide. Being a featured author is at least partially a function of your PageRank which is a function of how much you publish, how much traffic those Hubs get, as well as how many people comment on them, and how man "fans" you have.

I’ve noticed that a higher than expected proportion of highly ranked authors are very attractive women, or at least their profile pictures are sexy pictures of hot girls. I cannot say whether or not those pictures are accurate representations of those writers. However, I can say, that I know men, and in particular, the kind of men who would write for a free publication website are prone to clicking on those links and articles which appear to have something to do with attractive women.

To that end, I popped up on a free stock photography site and found an alluring picture of an attractive woman and change my characteristic blue llama graphic in the profile to the picture of the pretty girl. The stats at HubPages are not real-time and I’m not completely sure how much of delay there is in reporting the number of visitors to your Hubs. Regardless, I expect my traffic to increase in the next day or two. How much it increases will determine whether I’m just a jaded author wondering what makes some people get more hits, or whether only a fool uses something other than a pretty woman for their profile picture.

Any guesses?